The millennial age of ‘Generation Rent’ in which we currently live, is characterized by the increase of borrowing things such as music, clothes, cars, etc, as opposed to buying them. This shift from a consumer to a share economy is happening relatively fast as individuals are now becoming more inclined towards borrowing and experiencing things, as opposed to actually owning them.

Well, bicycles are by no means an exception to the rule. As a matter of fact we are seeing an increase in bicycle sharing programs across major world cities at a pace and scale never seen before. Moreover, in the present social context much of our decisions may be influenced by both economic and environmental sustainability awareness. In this way, bicycle hiring offers a cheaper and environmentally friendly alternative.

As we enter this age of collective ownership and share economy it should not come as a surprise to see a ‘natural’ decline in bicycle ownership and a gradual shift toward hiring bicycles, both through bike sharing and peer-to-peer programmes.

Spread Some Bike Love
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